Say Cheese to Social Media

Selfie Contest Winner: Annette Easdale

A selfie contest awards classic tee at LB’s bookstore

Linn-Benton Bookstore orchestrated its first ever “Selfie Contest” on social media via Facebook, Twitter, and Instagram. The contest lasted 24 days.

Selfie participants were to find a spot located in the bookstore and take selfies, tag it #lbccbookstore, and post it to social media.  

The first of the promoting events happened during open house at College Night on Feb. 8. Staff and students snapped pictures while in the bookstore and shared them on their personal social media to start the contest.

It wasn’t until the week of Feb. 22-26 that Marketing Coordinator Tina Leonard sent out a notification to the campus email and campus-wide monitors about the contest.

“I really wanted to see what the response would be if we only posted to social media,” said Leonard.

In the bookstore a sign was posted at a checkout promoting the contest and staff mentioned the contest to customers.

The contest was open to students, staff and faculty. Although it is LB, the store employees however, weren’t eligible to win the contest.

Leonard got the idea for the contest from reading an article from the National Association of College Stores that talked about another school running a similar promotion.  

Even though there wasn’t a huge turnout this time, Leonard is hopeful that with more promoting another contest could be more successful. She looks forward to another contest in the future.

“I'm sure we will try this sort of social media contest again, only with a bigger push at promoting it,” said Leonard.

The contest ended on Friday, Feb. 26 and the winner was announced Monday, Feb. 29.

Leonard had four selfies submitted to decide from. She randomly selected Annette Easdale as the winner of the first Selfie Contest.

Easdale received a classic LBCC t-shirt from the bookstore.